Countries with the Largest TikTok Audiences

As of January 2024, the United States was the country with the largest TikTok audience by far, with almost 150 million users engaging with the popular social video platform. Indonesia followed, with around 126 million TikTok users. Brazil came in third, with almost 99 million users on TikTok watching short-videos. Between 2021 and 2022 some of the most popular social media platforms have been adding short-video features on the heels of TikTok’s popularity. YouTube Shorts, which rolled out to the global market in June 2021, reached two billion monthly active logged-in users in 2023. In comparison, Instagram’s short-video format Reels, which launched in August 2020, presented a higher view rate than regular videos on the platform between June 2021 and June 2022, as well as a higher likes rate than other content types on Instagram.